Kevin Kemp – WSI Digital Marketing Consultant

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Blogging – Key Fundamentals Needed

Posted by kevinkemp On February - 20 - 2012

Blogging can be a very intimidating task, especially when you are just starting out.  There are some key things you need to remember when putting together your first blog and building your new marketing strategy.

1) Don’t worry about length - I frequently hear people ask – how long should it be?  300 words, 500 words, like an article, etc?  There is no hard and fast rule regarding the length.  What you need to remember is that the blog should be well-organized and focus on one subject or topic.

2) Optimize if for SEO – Blogging is a key strategy for developing you SEO strategy.  Leveraging keywords, headings, and proper descriptions will be a very important foundation for your SEO.  I always suggest pushing out your blogs into Social Media, it will allow for further links.

3) Target to your audience – it is important to talk to your audience.  Talk about subject matters that are important to them, making sure that the topics are of interest and will continue to attract them back to your blog site.

At WSI Digital Marketing we coach companies on how to build inbound strategies that will leverage effective blogging, SEO, SMO, content marketing, and analytics.  Contact us today.

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