Kevin Kemp – WSI Digital Marketing Consultant

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Archive for February, 2012

Blogging – Key Fundamentals Needed

Posted by kevinkemp On February - 20 - 2012

Blogging can be a very intimidating task, especially when you are just starting out.  There are some key things you need to remember when putting together your first blog and building your new marketing strategy.

1) Don’t worry about length - I frequently hear people ask – how long should it be?  300 words, 500 words, like an article, etc?  There is no hard and fast rule regarding the length.  What you need to remember is that the blog should be well-organized and focus on one subject or topic.

2) Optimize if for SEO – Blogging is a key strategy for developing you SEO strategy.  Leveraging keywords, headings, and proper descriptions will be a very important foundation for your SEO.  I always suggest pushing out your blogs into Social Media, it will allow for further links.

3) Target to your audience – it is important to talk to your audience.  Talk about subject matters that are important to them, making sure that the topics are of interest and will continue to attract them back to your blog site.

At WSI Digital Marketing we coach companies on how to build inbound strategies that will leverage effective blogging, SEO, SMO, content marketing, and analytics.  Contact us today.

Mobile Marketing – are you targeting the right demographic?

Posted by kevinkemp On February - 13 - 2012

Mobile marketing is increasing at a rapid rate with some estimates having it reach $2.6 billion this year. eMarketer truly believes that this growth will continue $11 Billion by 2016.  While this is obviously a large opportunity it is important to understand the demographic that is most receptive to understand if it fits within your strategy.  Research by eMarketer showed that most men between the age of 18 to 29 were far more receptive to mobile marketing.  They generally liked to receive the ads and also were more likely to remember the ads.  Results showed that 40% enjoyed receiving the ads while 20% said they liked it “very much”.  Women in the same demographic liked it “very much” at a rate of 3%, while liking it in general was 15% – far below the 40% for men of the same demographic.  Another important factor, men were significantly more likely than women to recall having seen a mobile ad on their mobile phone, at 69%.  As smartphone usage continues to increase, mobile marketing will become an effective and important strategy within companies marketing strategies, but it is key to ensure you are investing correctly to target your specific market

The key to Cross-channel Marketing

Posted by kevinkemp On February - 7 - 2012

Consumers have access to infinite amounts of information, whether it is about competitors, your brand, or consumer’s thoughts or experiences.  With all of this data flowing to potential clients, it is important that your strategy be ensuring consistent messaging across all marketing channels.  By ensuring your messaging is consistent across marketing channels, then you will be able to ensure the right message is being received.

A strong cross-channel marketing plan starts with ensuring that you are using various tools.  Email marketing, mobile, social, and website management are important to ensure that you have a strong cross-channel marketing plan.  Starting with email marketing, you will want to use lead nurturing and drip campaign emails to deliver additional information – whether it is for education or service information.  This should be based on targeting specific subscriber lists and communications should be based on time intervals or subscriber action.  Do not spam or over communicate as this will have a negative impact.

Mobile marketing is the next step in an effective cross-channel marketing strategy.  Text alerts are convenient account updates sent to clients’ mobile phones.  You can use text alerts to provide special offers, notify users of urgent information, upcoming changes to account, or other sensitive information.  You should drive text recipients to a mobile landing page where they can opt in to your other programs.

Social Media is another key pillar to the cross-channel marketing strategy.  You will want to allow email marketing and mobile marketing to be directed to your social media.  You will want to have a direct link to Facebook, Twitter, MySpace, LinkedIn, or other key online communities with the click of a button.  Another key step in the process, ensure that you allow subscribers to share it through their social media and ability to forward to a friend.  Make it easier for them to share your content by embedding social network icons or a “Forward to a Friend” button within your emails or other communications.

One of the most important pillars is landing pages on your site.  It is a quick and efficient way to capture customer information without relying on having to make the initial “cold call”.  By building your prospect database, you are able to find more qualified prospects.

It is obvious to most marketers that traditional campaign management no longer works.  Ensuring that you are balancing traditional marketing strategies with strong cross-channel marketing will allow you the opportunity to grow the effectiveness of your campaign.  Contact us to arrange for a complementary Internet Business Assessment today.