Kevin Kemp – WSI Digital Marketing Consultant

Call 855-895-8488 for FREE Internet Business Analysis

Lead Generation
Build your customer database using proven Digital Marketing tactics like PPC and SEO.
Brand Credibility
Demonstrate your industry expertise to your customer using Social Media.
Customer Communication
Engage your customers with Email Marketing and increase your customer loyalty.

Many people question whether you use Social Media strategies for branding or customer acquisition.  Marketers have had differing opinions in the past, but now they are thinking that it is beneficial for both.  A study was completed by Wildfire Interactive, a social media marketing software company. Over 700 respondents told them that social media had driven brand awareness.  Even more interesting was that 85% said it allowed them to engage in dialogue with customers and 58% said it increased sales and partnerships.  Another interesting finding from the survey was the value of Facebook Fans.  44% said that fans are important for customer recruitment.  They also claimed that they offer a higher conversion rate and make more frequent pictures.  It appears that while branding still remains one of the stronger uses for social media strategies, increasing benefits with customer acquisition are continuing to grow in value for marketers.

 

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