Kevin Kemp – WSI Digital Marketing Consultant

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Mobile growth expected to continue.

Posted by kevinkemp On January - 6 - 2012

A report showed that mobile shopping, including travel, grew by 91% to reach over $6 billion dollars in the US alone. As more and more consumers are using Smartphones and other mobile devices, this trend is expected to continue. Some estimates have it as high as $31 billion by 2015. This excludes purchases made on tablets, which is definitely on the rise as well. A few factors such as increased confidence, increase usage, and the growing demographic that is using the technology is continuing to push this trend higher. Retailers are moving towards this technology and launching applications to improve the experience and will only lead to further growth.


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