Kevin Kemp – WSI Digital Marketing Consultant

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Archive for January, 2012

Many people question whether you use Social Media strategies for branding or customer acquisition.  Marketers have had differing opinions in the past, but now they are thinking that it is beneficial for both.  A study was completed by Wildfire Interactive, a social media marketing software company. Over 700 respondents told them that social media had driven brand awareness.  Even more interesting was that 85% said it allowed them to engage in dialogue with customers and 58% said it increased sales and partnerships.  Another interesting finding from the survey was the value of Facebook Fans.  44% said that fans are important for customer recruitment.  They also claimed that they offer a higher conversion rate and make more frequent pictures.  It appears that while branding still remains one of the stronger uses for social media strategies, increasing benefits with customer acquisition are continuing to grow in value for marketers.


Google + – The latest important social media tool or not?

Posted by kevinkemp On January - 24 - 2012

Google launched Google+ in 2011 for two main reasons: 1) to enter into the social media world with a strong offering and 2) Google Buzz was a bust. If you think about who can influence search engine results faster, Google + is definitely the leader. Preliminary results have shown strong growth capturing 40 million users already – 1/3 the size of LinkedIn at 135 million. It still lags behind the 800 million users on Facebook, but it is climbing fast.

Google+ allows businesses to create pages and develop relationships with prospects and customers on multiple levels. Individuals can add a brand to a specific Google+ Circle, share a Google+ page with their network, and interact with the content posted by that company. It is an effective tool to grow your marketing on-line and will continue to grow even further.

Marketers are well aware that any social media platform is important, but one that offers numerous effective tools and is able to improve rankings is a key tool in the arsenal. Google+ will be able to interpret information through your circle, determining and ranking your effectiveness. Unlike Twitter which only shows total followers, Google+ will show the links, quality, and quantity you share with your circles. Another benefit that Google+ brings to search is that results become much harder to cheat. Google can now more easily determine who is a spammer, and watch how they try to influence search results. Google also rolled out its version of the tweet or share button, the +1. These +1 buttons appear in Google’s search results and can be embedded on other websites as well. They are tied to a destination page address, just like shares or tweets are. Google has done a great job in making it easy to use, segment your followers, target more effectively, and ultimately improve lead generation.

Well we do not know if this will be bigger then Facebook, you can determine that it is going to be an important player in the social media realm.

Should you expect your clients to talk about you online?

Posted by kevinkemp On January - 16 - 2012

Part of the power of social media is the ability to have your fans promote your brand, product, or business name. While all of us are using Twitter and Facebook to promote our brands, the struggle is to get our fans to talk about it. AYTM Market Research found that 57.8% of US Facebook users had not mentioned a brand in their status updates. The good news, only 0.5% actually made negative comments. When looking at Twitter they found 61.3% of users have not tweeted about a brand. Again, a very low rate of negative tweets were seen – 0.4%. The biggest gain in social media is still yet to be opened. Getting your clients to talk about your brand will grow the power of social media and take your brand to the next level.

Mobile growth expected to continue.

Posted by kevinkemp On January - 6 - 2012

A report showed that mobile shopping, including travel, grew by 91% to reach over $6 billion dollars in the US alone. As more and more consumers are using Smartphones and other mobile devices, this trend is expected to continue. Some estimates have it as high as $31 billion by 2015. This excludes purchases made on tablets, which is definitely on the rise as well. A few factors such as increased confidence, increase usage, and the growing demographic that is using the technology is continuing to push this trend higher. Retailers are moving towards this technology and launching applications to improve the experience and will only lead to further growth.