Social media is an important strategy to developing your brand and credibility online. To be successful you must have a realistic level of thought and investment. Without the right strategy, resources, and budget it will result in companies missing the mark. Some of the challenges are driven by 4 myths that exist.
Myth 1- Social Media is all about conversations – that is only a part of the strategy, not the entire goal. It is about building credibility, followers, and potential clients. The conversation is one of the strategies to reach the goals.
Myth 2 – Social Media is free – resources and time are required to manage social media effectively. You or someone on your team will have to be actively involved. The time and frequency is dependent on many factors, but that is determined when building the strategy.
Myth 3 – There is a definitive start/end date – while offline media tends to start and finish based on a fixed time frame, social networking is a continual ongoing strategy. Conversations begin and end, but new ones start, whether by the consumer or the company. You will quickly lose followers once you become idle and all the effort put into building them will have been wasted.
Myth 4 – Social media cannot be measured – Nothing can be further from the truth. Not just simply measuring followers, retweets, and other metrics but you should be measuring consumer behaviour. The analytics is varied depending on your goals, but it can and should be measured. With any strategy, you must be able to measure its effectiveness – if not, you will be wasting valuable resources that could be deployed elsewhere.