Kevin Kemp – WSI Digital Marketing Consultant

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Lead Generation
Build your customer database using proven Digital Marketing tactics like PPC and SEO.
Brand Credibility
Demonstrate your industry expertise to your customer using Social Media.
Customer Communication
Engage your customers with Email Marketing and increase your customer loyalty.
 
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The first step to growing your sales or brand is to be perceived as an expert.  Many people will research companies and products/services to determine who has the best offering, but also who is someone they can trust.  This trust starts with your ability to appear as the expert above all your competitors. Here are some...

Don’t Sabotage Your Inbound Strategy

Posted by kevinkemp On March - 21 - 2013ADD COMMENTS

With any strategy you can sabotage your own success by making some fundamental mistakes.  A well managed inbound marketing strategy is key to the success of your  plans, so making sure you avoid the following pitfalls will help ensure you Fail to plan, will ensure failure – Okay, not the saying you were thinking about,...

Understand the 3 types of Links for SEO

Posted by kevinkemp On February - 14 - 2013ADD COMMENTS

An Inbound Marketing Strategy is based on a solid SEO platform and Social Media engagement.  The challenge with everyone's SEO is that Google keeps changing the rules to make sure that their users are getting the best information possible.  Link building was the most important strategy and that is where Google's Panda...

Is Link-building SEO strategies dead?

Posted by kevinkemp On January - 30 - 2013ADD COMMENTS

There have been some changes by Google that will impact search engine results that will affect Inbound Marketing Strategies.  I wanted to educate you on the changes and let you know how we are continuing to improve our programs to meet these changes. First let’s review the death of link building. Yes, it is true link...

5 Reasons your Social Media is not working?

Posted by kevinkemp On January - 21 - 2013ADD COMMENTS

Do you know why you are posting on Facebook?  LinkedIn going to drive you business?  Do you have a plan laid out?  Measuring your effectiveness of your campaigns?  Do you know which of your programs is growing visitors?  There are many factors that will effect your social media strategy.  Many businesses we monitor...

How many times have you had to tell your children to put down their phone and pay attention?  It is common for my wife and I to drive our teenage children to a game, school, or mall and find that they never looked up from their phone.  Reality is the younger generations are starting to use smartphones more then we realize. ...

Why is social media important for your business?

Posted by kevinkemp On January - 7 - 2013ADD COMMENTS

Many companies are asking the question – why is social media important for my business?  I can load you with statistics of social media growth, talk about the reach of Facebook and Twitter, but you have probably heard the numbers already.  Yes, it is growing.  Yes, the demographics are not limited to teenagers anymore...

Social Media has evolved and there are different types of social media sites.  Some are more visual, meaning you can show pictures, videos, and create more visual promotions that you can with standard blogs or other social media sites.  Some people believe that a visual strategy includes posting pictures on Twitter and...

That is one of the most common questions I come across when talking to people about online marketing.  Most people build a website, select their keywords, and believe that the traffic will come to their site.  They believe they have created an inbound marketing strategy. Reality is there is more to online marketing and...

Twitter facts that everyone should know

Posted by kevinkemp On September - 17 - 2012ADD COMMENTS

When I am out at networking events, tradeshows, or doing training seminars I am often asked "what is Twitter?"  Obviously, everyone has heard about Twitter, but they struggle with what it is all about.  Here are some facts for you regarding Twitter: 1) In February 2012 Twitter had 500 Million registered users, but only...